AWE Tuning 180 Technology - Signature AWE sound!
7th Aug 2017
Below is a copy of the article on AWE Tuning's website. We are proud to be European distributors for AWE Tuning.
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AWE Tuning announced today that it has trademarked its Helmholtz resonator technology under the newly launched brand “AWE Tuning 180 Technology™,” and that future exhaust builds using this AWE Tuning sound cancellation technology will be stamped with the new “AWE Tuning 180 Technology™” logo.
AWE Tuning states that the formula used to produce what has been called “an AWE Tuning signature tone” has been in use since 2010, but only now has the usage become so far reaching across the AWE Tuning product line that the company has decided to brand the technology.
The concept behind the technology is as follows: “As exhaust gases exit the engine and flow into an AWE Tuning 180 Technology™ equipped resonator, they pass through strategically located ports, and into reflection chambers.
Sound waves, carried by these exhaust gasses, bounce off the walls of the chambers. Depending on the sound requirements of each vehicle type, AWE Tuning acoustic engineers adjust the size and location of the ports and the chambers. By controlling the size and location of these key features, we control when the sound waves exit the chambers. The specific timing of when the reflected sound waves re-join the main exhaust flow creates a one-hundred-and-eighty-degree out-of-phase sound wave that cancels out problematic frequencies.
The sound produced by this formula is the perfect, exotic, signature note. Unlocked performance and perfect tone, every time.”
“The sound of our exhausts has become well known as best in class; loud when you want it, civil when you don’t, and much of that is due to the principles now summed up as AWE Tuning 180 Technology,” stated Jesse Kramer, Vice President of Marketing at AWE Tuning
Marketing of the 180 Technology Brand
The AWE Tuning 180 Technology stamp, seen below on one of AWE Tuning's Helmholtz Resonators, will go on all exhaust systems that feature this technology.
Additionally, AWE Tuning will be following up this launch with a brief video piece outlining how the technology works.
AWE Tuning will also be designating all exhaust products that contain AWE Tuning 180 Technology™ on each product page.